Lessons Learned in Building a Successful Photography Business
Photo of my family taken by RaeEllen Photography
Let me guess: you’ve always loved the crinkling sound when flipping the page of an old photo album and viewing the world from behind the lens. You began by photographing people in your family, and then as others noticed your talent, requests to capture their family’s moments and milestones flooded in, naturally sparking the idea to turn your passion into a business.
However, behind the allure of entrepreneurship lie challenges not often acknowledged in the excitement of a new venture, especially when it comes to photography.
Today, I’m going to reveal some of the unseen hurdles when starting and growing a photography business and share lessons I wish I had learned when launching my business almost 10 years ago.
HirE a Business Coach
In the early days of my photography business, I believed in the strength of my creative vision but underestimated the power of strategic business planning. Looking back, I wish I had recognized the immense value a business coach could bring to my journey, especially since I had no experience owning or running a business nor a business degree.
A business coach not only provides guidance on navigating the intricate landscape of entrepreneurship but also offers insights into creating a sustainable and profitable photography business. From pricing strategies to client management, having a mentor to share their experiences and wisdom can significantly accelerate your learning curve.
If hiring a business coach seems too expensive, research small business assistance programs in your state because many have programs that are free for new small business owners. If you’re in New England like me, head to the NH SBDC website to find out more about free resources in our area.
Prioritize SEO and Digital Marketing over Likes/Followers
In the age of social media dominance, the desire to build a massive following on platforms like Instagram and Facebook is undeniable. However, I've come to realize that focusing on SEO and digital marketing can yield more sustainable and impactful results for a photography business.
Search Engine Optimization (SEO) is the unsung hero of online visibility. When I started, I underestimated its potential, focusing more on Instagram likes and followers than on optimizing my website for search engines, making it easier for potential clients to discover my work.
While social media is an excellent tool for showcasing your portfolio, relying solely on these platforms can limit your reach. Digital marketing strategies, such as content marketing and email campaigns, broaden your audience and establish a more direct connection with potential clients. Crafting engaging content and strategically distributing it can result in a steady stream of inquiries and bookings, and since you don’t own your social pages, they could disappear at any moment. Scary, right?
Patience Pays Off when it comes to Equipment Upgrades
The temptation to invest in the latest and greatest camera gear and business tools can be SO tempting, however I've learned the hard way that exercising patience in these decisions can lead to more informed and cost-effective choices in the long run.
Taking the time to understand the nuances of and master your current gear not only improves your skills but also helps you identify specific features you truly need in your next upgrade.
When you have saved enough for an upgrade, it should be viewed as an investment and you should assess the value it brings to your specific needs — will it provide a worthwhile return on investment (ROI)?
Before committing to a significant equipment purchase, consider renting high-end gear for specific projects from places like LensProToGo. This allows you to test different models and brands, ensuring that your final decision aligns with your shooting style and business requirements and is a more cost-effective way to explore your options without a long-term financial commitment.
Work with a Local Mentor
Engaging a local mentor in the photography industry offers invaluable benefits, particularly when navigating the intricacies of the regional market.
A mentor with a deep understanding of the local scene brings a wealth of knowledge about the specific dynamics, trends, and client preferences unique to the area. They can provide tailored advice on pricing strategies, effective marketing channels, and building meaningful connections within the local photography community.
There are many talented photographers throughout the world, but unless they’ve served your specific clientele in your region, they won’t always know the subtle nuances of your area. I’ve implemented many strategies over the years that simply did not work for my particular market, and I wish I would have worked with a local mentor a lot sooner!
Growing the Right Way will yield Long-term Success
To aspiring photographers embarking on your entrepreneurial journey: I encourage you to view your craft not only as an art form but also as a business. Embrace the guidance of experienced mentors and coaches, prioritize strategies that enhance your online visibility, and exercise patience when it comes to upgrading your tools. The path to a thriving photography business is a dynamic and evolving one—navigate it wisely, and the moments you capture will not only tell the stories of others but also reflect the success of your own journey.
If you’ve just dipped your toes in the entrepreneurial pool and are interested in working one-on-one with me, please reach out using the button below. I would love to help you create a photography business plan that suits your goals!